True Success
A New Philosophy of Excellence

Tom Morris

I've recently received a number of phone calls and emails from people who have seen one of my videos or heard one of my audio tapes and requested a short statement of my 7 Cs of Success to be posted here on the website. I'm happy to oblige!

From Plato and Aristotle to the present day, the wisest people who have ever thought about success and excellence have left us bits and pieces of powerful advice for attaining true success in our lives. I have put them all together as a framework of seven universal conditions which I call "The 7 Cs of Success." For the most satisfying and sustainable form of success in our lives, we need:

(1) A clear CONCEPTION of what we want, a vivid vision, a goal clearly imagined.

(2) A strong CONFIDENCE that we can attain that goal.

(3) A focused CONCENTRATION on what it takes to reach the goal.

(4) A stubborn CONSISTENCY in pursuing our vision.

(5) An emotional COMMITMENT to the importance of what we're doing.

(6) A good CHARACTER to guide us and keep us on a proper course.

(7) A CAPACITY TO ENJOY the process along the way.

These seven conditions provide the most universal framework for making things happen in a positive way, for putting our talents to work in the world, and for creating a better future for others as well as ourselves. They give us the most general strategic principles for success. But to result in the most rewarding, satisfying, and sustainable forms of success, they need to be applied in combination with what I call The 4 Foundations of Sustainable Excellence:

(1) Truth

(2) Beauty

(3) Goodness

(4) Unity

These are the four foundations of great and lasting relationships. Together with the 7 Cs, they provide us with the most comprehensive universal framework for lasting success in all that we do.

For more on the 7 Cs, see my book True Success. Buy it from

More on the 4 Foundations can be found in If Aristotle Ran General Motors. Buy it from

Both books are available through bookstores nationwide.


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